HalkEco

Moving Toward a Greener Future

HalkEco is a digital wellness initiative by Halkbank that rewards users for healthy lifestyle choices like walking, running, or cycling, transforming everyday activity into measurable environmental and financial impact. The app encourages sustainable behavior by gamifying movement and offering tree-planting rewards for eco-conscious habits.

As a freelance developer under my studio Idea Shark, I contributed to the iOS app’s development. Building and optimizing the user experience to make tracking movement feel engaging, seamless, and rewarding.

Headquarters

Headquarters

Skopje, Macedonia

Industry

Industry

FinTech

Website

https://halkeco.mk/

Role

Role

Freelance Mobile Developer

Period

Period

2021

Challenge

Halkbank wanted to launch an app that felt more like a lifestyle movement than a corporate utility.
The goal was to:

  • Connect user activity to environmental impact in a tangible way

  • Create a frictionless experience for step tracking and eco-goal setting

  • Encourage daily engagement without feeling like a fitness app

  • Reflect Halkbank’s green brand values throughout the experience


Results & Impact

  • Supported HalkEco’s successful launch with thousands of downloads and highly positive user feedback

  • Contributed to a platform that has led to thousands of trees planted based on user participation

  • Helped reinforce Halkbank’s brand as an environmentally responsible institution

  • Enabled long-term community engagement with a meaningful, habit-forming app experience

My Role & Responsibilities

  • iOS App Development:
    Developed and optimized native Swift components for the iOS app to ensure smooth performance and accurate pedometer data collection. Integrated HealthKit to track step counts and movement efficiently.

  • Gamified Interaction Flows:
    Helped build the step tracking logic, eco-points system, and milestone feedback loops. Users were rewarded for reaching walking goals with trees planted in their name.

  • Eco Progress & Rewards UI:
    Contributed to screens that visualized environmental progress trees planted, distance covered, and CO2 savings encouraging continued engagement through real-world impact.

  • Collaborative Delivery:
    Worked closely with the backend team and product stakeholders to align API integrations and ensure accurate real-time data syncing across platforms.

Stack

Stack

Stack

Key Takeaways

  • Small actions when gamified well can drive long-term behavior change

  • Green branding needs to be reflected in both visuals and functionality

  • Working on a mission-driven app taught me how to blend lifestyle design with measurable social impact